Booroomooka breathes fire into Phoenix brand

Photo: iStock Genetics at forefront of brand MORT & Co’s Phoenix beef range has gone from strength to strength over the past 18 months, recently adding Booroomooka Angus to their 150-200 day EU feed program. Private client manager Berry Reynolds said the introduction of the New South Wales steers off Glenroy, Bingara, into the feedlot has had a positive response from their export beef clients. “We’ve been very impressed with their performance on feed and their carcase attributes,” Mr Reynolds said, adding the milk-tooth steers from the Munro family have been averaging an impressive 3.3MB at 385kg dressed weight. “If every Angus steer we fed performed like them, we’d be very happy.” With a he

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